Any company that hires hourly talent is aware that attracting and engaging that talent is a struggle. High turnover rates and historically low unemployment rates have driven application numbers down and made hourly hiring more competitive than ever. It’s becoming increasingly difficult to get the right hires into the right positions quickly.
One trend that we have seen over the past few years to alleviate these problems is an increase in mobile-friendly applications. With so many people these days constantly attached to their phones, it’s no wonder that mobile has become a big deal in the talent acquisition space.
A mobile application is not enough! Think of text capabilities in recruiting as mobile capabilities’ faster, stronger, better dressed younger sibling. Even if you can fill out an application from your phone or have a link to an application texted to candidates, you still may not have a text-friendly application process. Text application and communication capabilities are shifting from being a nice-to-have to a necessity for attracting and engaging hourly talent.
There are plenty of reasons and benefits to implementing text into your strategy. Let’s take a look at why it’s so important:
Everyone is using text
Roughly 99% of U.S. adults age 18-49 own a cellphone and texting is the most frequently used app on a smartphone. According to Indeed, 78% of people in the US would apply to jobs on their mobile devices if the process were simplified.
As job boards, HR technologies and marketers invest heavily in text capabilities, so is your hiring competition! Aligning with job seeker habits and offering the best experience possible is the best way to to gain an edge against those competitors.
Apply for jobs from anywhere
The key to attracting candidates at a large scale is to meet them on their terms. Today’s hourly job seekers are often looking for jobs while traveling home on the bus or on break from their current job. Bottom line, they’re always on their phones.
Did you know 18% of U.S. adults still use feature phones (i.e. flip phones)? Unlike email, you aren’t limited to a smartphone or a computer to receive SMS text messages. Offering text options opens up lines of communication with major segments of the population and demographics, such as low-wage workers, who may not own smartphones.
In a sea of logins, resume uploads, drop down menus, and long applications, job-seekers often have a not-so-pleasant applying experience. Texting is a method of communication that encourages on-the-go engagement and eases that burden. Texting is the simplest way to engage applicants and show them your company is committed to the candidate experience.
Align your online and offline strategy
You can combine application text codes with any form of advertising you choose to improve engagement and reduce application abandonment.
Short text codes mean that every surface becomes a powerful recruiting tool – window signs, delivery cars, mailers, radio, even pizza boxes! This is a game changer for attracting candidates you otherwise would not be able to notify about your jobs.
Communication in real time
In today’s recruiting landscape, the time it takes to reach out to candidates can be the difference between attracting top talent and losing them to another opportunity. Minimum and low-wage employees are looking to get a job FAST.
Text is the fastest way to reach job seekers after they apply. Think about the time it takes to connect with candidates through phone calls and emails – it can often take days. Text not only encourages engagement but offers a way to ensure job seekers get your messages immediately, without them being lost in the shuffle. Approximately 90% of people read their text messages within three minutes of receiving them, according to MobileSQUARED. This bears repeating – three minutes!
Not only are text messages read faster, but the response is faster too! It takes the average person 90 minutes to respond to email, but only 90 seconds to respond to a text message. (CTIA)
More effective than email and phone calls
Because Americans today exchange twice as many texts as they do calls (Nielsen), Text is the easiest and most effective way to schedule and confirm phone calls and interviews. Hourly employees often have multiple jobs and don’t have the time or desire to sit by the phone waiting for a call. Not only are short messages precise and to the point, but they ensure quick responses on both sides of the chat, and offer recruiters the chance to build excitement about the job!
The potential hires you interact with have given you permission to contact them through an SMS platform. Applicants who opt in to communicating with you over text are more likely to open your messages rather than ignore them. Unlike emails and voicemails, text messages have a 98% open rate.
You’ve spent the time to attract a candidate, review qualifications, and decide to reach out. Don’t lose them now!
In the spectrum of recruiting, there is rarely going to be a silver bullet that fixes all your problems. What you can do is put the tools is place to better equip your hiring managers and recruiters to attract applicants and avoid drop-off. From applications to post-apply communication, it’s important to reach hourly job seekers on their terms.
For now, that means using text messaging to your advantage.
Recruiters love that Jobalign makes it easy to attract, engage, and hire hourly workers. Hourly job seekers love the positive candidate experience and simple application from any device.
Jobalign is the nation’s leading Hourly Candidate Engagement Platform that helps attract and communicate with hourly talent more efficiently. Jobalign enables job seekers to quickly and easily apply for positions through an optimized application experience. Jobalign allows recruiters to reach out directly to candidates through text, significantly reducing friction and abandonment rates while increasing speed and number of candidates received. Jobalign seamlessly integrates with enterprise applicant tracking systems to create an applicant profile while engaging the candidate throughout the hiring process.